04 Mar Lacoste changes logo crocodile for endangered species
Advertising and corporate social responsibility sometimes go hand in hand. It is not a negative thing, not everything is altruism in the commercial world but that good actions come from where you least expect it. Lacoste has launched a new collection of its famous ‘poles’ by changing its iconic crocodile for other animals, in danger of extinction and as part of an awareness campaign in which everyone, like them, do their bit.
“Save our especies”is the attempt of the International Union for the Conservation of Nature, in collaboration with the French company, to raise awareness in society of the nefarious and ungrateful moment that some species in danger of disappearing from the planet trying to attract attention about it with the inclusion of these in the place that would normally occupy the Lacoste crocodile in its logo.
The parrot of Kakapo, the tiger of sumatra, the iguana of the Island of Anegada, are some of the ten chosen to be represented and exposed as examples of protected species in danger of extinction and over which excessive hunting and deforestation exert plans malevolent about his immediate future.
When Lacoste changed his crocodile for protected animals
It is not a brand restyling, is make use of the branding conformed with the years to strengthen the brand with an ephemeral reinvention that transcends the merely commercial. The clothes with the protected animals, which were presented at the last Paris Fashion Week, look like they run out quickly, in case you want to hurry, but if what moves you is the charitable nature of the campaign, you can make a committed donation in the project website.