17 Aug Wayfinding, communicate through the environment
The planning of the space and the design of environments are tools of apparently unconnected areas such as architecture and graphic design, but when the user is put to the person, in the focus of attention arise disciplines that try to agglutinate disparate tools and resources: there the wayfinding appears or how to make the environment an added value in terms of signaling and orientation, but also an element of communication.
Wayfinding: signaling interacts with the user
When we speak of this Anglo-Saxon term (apparently new) we have to go back to the 80s, when the environmental psychologist Romedi Passani deepened in this then, innovative current. At present, we are facing a dynamic that mixes with skill the concepts of signaling, orientation and information, from a graphic and creative point of view, but with applications related to architecture and industrial design, giving the possibility of more empathic environments. , more accessible spaces and environments in which the user experience improves and where the wayfinding is put at the service of the passer-by and not of the traditional concept of corporate identity of the company or building in which it is located.
Signaling fall short in the absence of factors such as psychological or cognitive to give depth to its innate functionality. The wayfinding explores the concept of guiding at the same time that is reported, but also pursuing the reduction of stress and decision making, as well as the integration of elements of orientation already planned as a symbiosis of mobility and perception to improve and facilitate the simple task of finding an address, orienting yourself inside an office building or finding the correct entrance for the event in which we find ourselves.
The designer must look for elements that influence the procedure by which the visitor interacts through the rooms or the environment (whether rural or urban), while the architect must outline situations in which that graphic communication has an integrating and coherent role. not only with structural issues but with the visual communication that each user will require. The work of the one feeds on the other and vice versa, coming together in more novel (and advantageous) concepts than simple exterior signage or interior signage.
Wayfinding: symbiosis between architecture, design and psychology
The advantages, from the psychic ones (better adaptation to the space, reduction of waiting time, facilitating accessibility) to the economic ones, have been proven by all types of companies and organizations that rely more and more on structural and communication processes, thinking of the person, individualization of effort against globalization of archaic systems.
It takes into account the process of orientation and mobility, perception, cognition and interaction between people and the physical environment. The strategy is to apply psychological and sociological tools, to put into value within the architecture of spaces, a more participatory communication and a reinforcement of creativity to the conventional signaling so that the corporate identity goes a step further integrating not only with the conceptualization of environments, but with the guidance of users.