Ji Lee in “Word as image” - Publicidad Supra

Ji Lee in “Word as image”

Playful Lettering Alterations Transform Ordinary Words into Clever Illustrations.

Ji Lee in “Word as image”

This playful series by Ji Lee called Word as Image is one that’s nearly 20 years in the making. It began as an assignment for his typography class while in art school, which encouraged students to see beyond the practicality of letterforms and instead play with their shapes to discover their creative potential. “The challenge was hard, so the reward of ‘cracking’ a word felt great,” Lee recalls. “This became a lifelong project for me.”

Visit his web: Ji Lee «Word as Image»

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